Maruti Suzuki Ciaz Sales Sink In November 2023: Is The Sedan Finally Running Out Of Steam?

Entering its tenth year on the market, the compact sedan from Maruti witnessed a decline in demand in the month of November, registering the lowest sales figures for the current year.

  • Maruti Suzuki witnessed an 82 per cent drop in Ciaz sales in November, with 278 units sold.
  • Ciaz’s segment witnessing a “real decline”: Maruti Suzuki’s Shashank Srivastava.
  • The Ciaz is one of only two sedans in Maruti’s passenger vehicle portfolio.

Maruti Suzuki is experiencing a discernible decline in demand for its entry-level cars, hatchbacks, and now, its compact sedan, the Ciaz. In November, the monthly sales for the Maruti Ciaz reached its nadir for the year, with a mere 278 units dispatched to Maruti Suzuki dealerships. This reflects a substantial reduction of over 82 percent compared to Ciaz sales for the corresponding month in the previous year (1,554 units sold) and surpasses the prior record low of 300 units in March of the current year.

The aging Ciaz, initially launched in October 2014, has consistently maintained four-digit monthly sales figures until last year. However, the prevailing sentiment at India’s largest carmaker is that the demand for sedans, as a category, is dwindling, evident in the Ciaz’s lackluster performance in November.

Shashank Srivastava, Senior Executive Officer of Marketing and Sales at Maruti Suzuki India, highlighted the decline in the mid-sedan segment, with the Ciaz’s segment share dwindling from approximately 3 percent in Q1 to below 2 percent presently. Srivastava acknowledged the decline in the overall industry, expressing uncertainty about the future of the Ciaz, which is currently one of two sedans in Maruti’s portfolio, the other being the more popular Dzire.

While the Ciaz remains in production, the Dzire has played a pivotal role in Maruti’s sedan market dominance. In November, Maruti claimed over 50 percent market share in India’s sedan market, with Srivastava attributing this success to the growth of the entry sedan, particularly the improved production of the Dzire and Tour S models.

The Ciaz, with only a single facelift in its lifespan, is now exclusively available as a petrol-only model, contrasting with competitors like the Honda City, Hyundai Verna, Volkswagen Virtus, and Skoda Slavia, which offer multiple engine options.

Presently retailing from its Nexa chain of dealerships at a price range of Rs 9.30 lakh to 12.29 lakh (ex-showroom, Delhi), the Ciaz is also exported to select Middle East markets, where it is marketed as the Toyota Belta.

Leave a Comment